Four named editors. Real credentials. Every byline links to the writer; YMYL pieces (anything that touches scalp safety, regulation or chemical risk) carry a second line — a medical review signature from our trichologist.
Twelve years on Brazilian salon floors before moving into editorial. Camila ran technical training for Braé in the UK distribution team, holds Salvatore Educacional certification, and writes most of our brand-deep-dive pieces.
Read Camila's bio & articles →Eight years writing about beauty products for UK and Portuguese-speaking readers. Sofia handles the methodical work — long-format reviews, 6-month tests, side-by-side comparisons. MA in Journalism from Goldsmiths.
Read Sofia's bio & articles →UK-registered trichologist with fifteen years of clinical scalp and hair practice. Rachel reviews every BBI article that touches safety, regulation, allergy, pregnancy or chemical risk. MSc Trichology, Middlesex University; member of the Trichological Society.
Read Rachel's bio & articles →Ten years in cosmetic distribution between Brazil and Europe, most recently at BM Supplier. Tomás writes the trade-facing material — CPNP, importing, ingredient sourcing, salon B2B economics. Native Portuguese, fluent in EU cosmetics regulation.
Read Tomás's bio & articles →Every article carries a named byline. Articles that touch consumer safety — formaldehyde, bleach, pregnancy contraindications, scalp conditions, MHRA or EU compliance — also carry a "Reviewed by Dr. Rachel Okonkwo" line.
If we get something wrong, we say so on the page. Read our editorial standards and correction policy for the full picture.