The methodical seat at the table
I do the slow work. If you're reading a 6-month review on this site, or a comparison that involves applying two products to two heads on the same day, that's almost always me. My background is journalism — I did the MA at Goldsmiths and spent four years writing for a couple of UK beauty titles before going freelance — and I've kept the discipline of methodical testing because the alternative (one wash, one verdict) is how most beauty content gets things wrong.
A few things I won't do. I won't write a "best of" list without having had hands on every product in it. I won't accept a sample with strings attached. If a brand sends me product and I dislike it, the review still runs.
My beat at BBI is the consumer-facing material: long-format reviews, before-and-afters, "which one should I buy" pieces, application tutorials, the 30-day and 6-month tests. I write in English but I read Portuguese, which matters when a product's claims in Brazil don't always match what's printed on the UK label.
I live in Lisbon, work between Portugal and the UK, and test most products on my own hair (2C wave, colour-treated, fine-to-medium). For texture types I don't represent personally, BBI runs a small testing panel and I report what they report, not what I'd guess.
- MA Journalism — Goldsmiths, University of London
- BA Communication Sciences — Universidade Nova de Lisboa
- 8 years beauty journalism for UK and Portuguese-language titles
- Member, Professional Publishers Association (PPA)
- Trained in product testing methodology via the Cosmetic, Toiletry and Perfumery Association (CTPA) consumer guidelines