Correction Policy

We try hard to publish accurate information. We are also a small editorial team writing about a fast-moving category, so we get things wrong sometimes. This page explains how we handle errors when readers spot them — and what to expect when you report one.

Our commitment

If something on this site is factually wrong, we will correct it. Promptly, visibly, and without trying to hide that the original version said something different. Accuracy matters more to us than a clean revision history.

This applies to:

• product information (ingredients, claims, certifications, regulatory status);
• brand information (ownership, country of origin, dates, founder names);
• technical claims about how a treatment works or what it does;
• direct quotes from people we have interviewed;
• prices, availability and where-to-buy information;
• links that go to the wrong page or to a page that no longer exists.

How to report an error

The fastest route is email. Tell us what is wrong and, if you can, point to a source.

When you write to us, please include:

• The page URL where the error appears.
• The exact text that is wrong (a quote of the sentence helps).
• What the correct information is, in your view.
• A source if you have one — manufacturer label, regulatory entry, official brand statement, peer-reviewed study, etc.
• Your name and relationship to the topic (reader, salon professional, brand representative, journalist). Optional, but it helps us prioritise.

What happens next

1. Acknowledgement — within two working days, you get a reply confirming we have received your request and assigning a tracking reference.
2. Verification — an editor checks the claim against original sources (brand label, regulator, manufacturer, original interview transcript).
3. Decision — we either confirm the correction, confirm the original was right, or flag the claim as disputed pending more information.
4. Action — the page is updated and a correction notice is added. Major corrections are also logged on a public corrections list (see below).
5. Reply — you receive a final email summarising what we did and linking to the updated page.

Target end-to-end turnaround: 7 working days for most cases, longer where we need to wait on a brand or regulator to respond.

How corrections are shown to readers

We treat corrections differently depending on how material they are.

Minor corrections

Typos, broken links, small wording fixes that do not change the meaning of an article. These are fixed silently and the page's "Last updated" date is changed. No inline notice.

Material corrections

Errors of fact that could mislead a reader — wrong ingredient, wrong regulatory status, wrong price, wrong attribution of a quote. These get an inline correction notice at the top of the article, with the date and a short description of what changed.

Major corrections

Errors that change the conclusion of a review, comparison or guide; or that could affect a reader's purchasing decision or safety. These get all of the above, plus:

• a prominent banner at the top of the page;
• an entry on the public corrections log (linked from this page once it exists);
• where appropriate, a follow-up note on the newsletter and an updated entry in the article's structured data (so search engines do not surface the wrong version).

Retractions

If an article is so wrong that no correction will fix it, we retract it. The page is replaced with a retraction notice that explains what was wrong, what we have done about it, and how to reach the editor. The original URL stays live so other sites do not break their links.

Who decides

Corrections are signed off by the editor responsible for the section the article sits in. Disputed claims — where the source disagrees with the original article — are escalated to the senior editor. Where a correction involves a brand we also distribute commercially, the sign-off is documented separately to keep an audit trail.

Right of reply

If you are a brand, person or organisation that we have written about and you believe we have got something wrong, you have a right of reply. Email correction@brazilianbeautyindex.com with your statement. We will publish a fair summary alongside the article, or in a follow-up piece, where we conclude the reply is substantive.

What this policy is not

• It is not a route for brands to ask us to remove honest negative reviews. Differences of opinion about a product are editorial judgment, not factual errors.
• It is not a complaints procedure for missed deliveries or refund requests on our sister retail sites — those go to the relevant store's customer service team.
• It is not a takedown route. Where a takedown is genuinely required (defamation, copyright infringement), please contact hello@brazilianbeautyindex.com with the specifics and we will respond under UK law.

Records

We keep an internal log of every correction request, the decision made and the date. Major corrections are also published openly on the corrections log (in build). Records are retained for at least three years.

This policy was last reviewed on 27 May 2026. Version 1.0.